In a ‘plastic’ world where the pursuit of flawless, doll-like skin dominates, root4 rejects unrealistic beauty standards and excessive skincare regimens. Who needs a convoluted line-up of confusing skincare steps when you can simplify your routine with multifunctional, targeted products and intelligent, streamlined formulations? With the power of innovation and science, root4 takes the guesswork out of your skincare regimen, delivering remarkable results without the fuss.