What are you rooting for?
We are rooting for change in the beauty industry:
Skincare needs to be formulated with ‘safety first’ in mind. ‘Clean beauty’ brands need to offer high performance results-driven products which match or exceed the efficacy of their traditional beauty counterparts. Misleading marketing claims need to end and transparency, environmental consciousness and social responsibility need to rise.
root4: free from: SLS, fragrance, petrochemicals, mineral oils, PEGs, silicones, microplastics
But also free from: exclusivity, misinformation, fearmongering, overwhelm, empty promises
why root4.
Let’s start at the very beginning…
Do you know if the ingredients in your beauty products are entirely safe?
The truth is that, while they may give you the results you seek, many trusted skincare ranges contain ingredients that are controversial and deemed ‘high research priorities’ by the WHO. Parabens, phthalates, petrochemicals, fragrances and sodium lauryl sulfates, for instance, are all quite common; these can interfere with your hormones and could even be contaminated with carcinogens.
This trade off with safety is a compromise we are simply not prepared to accept.
And that’s why we developed root4
Bridging the gap between efficacy and safety, root4 allows you to receive powerful functional actives without harmful ingredients.
the trust brand
After years of innovative, scientific research, it’s time that you can TRUST.
- Trust the products you are using on your skin.
- Trust you will see a noticeable difference.
- Trust we use only safe, high performance ingredients at optimal concentrations.
- Trust in skincare that stands by its principles.
Because at the heart of root4 is the commitment to transparency and honesty.
And the purity of our ingredients is matched only by its potency.
They transform. They heal. They illuminate. They bare your skin’s inherent beauty.
They actually work.
Root4 is a celebration of beautiful skin. Where make-up is a choice and not a solution.
our mission
- Formulating pure and honestly effective dermo-cosmetics with ingredients at optimal concentrations
- Delivering clinically proven results without compromising on safety while creating indulgent experiences
- Empowering you to make better, more mindful and safe skincare choices
- Giving you the confidence that beautiful, healthy skin provides to live your best life
- Caring for our environment
- Supporting our community
- Creating a new standard in the beauty industry by demanding better, together.
our philosophy
- First do no harm – to you, to animals or to our environment (Our founder has taken the Hippocratic oath!)
- High performance results-driven formulations which go above and beyond (Why bother if it is not going to make an impact)
- 100% traceability, transparency and integrity
- Conscious consumerism as a platform to live and connect with those living for a greater purpose.
DR. L protocol
Each ingredient in the root4 range is meticulously considered to encompass the DR. L objectives of defend, renew and liberate – 3 specific skincare steps to your healthiest, most radiant skin.
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